Design reverses entropy.

Like bringing order, meaning, and purpose to chaotic systems, I have spent the past 15 years using this skill to shape things, concepts and organizations of different kinds and sizes. I'm currently leading an independent creative incubator that provides brand and product direction for early-stage startups.

The journey that led me here hasn't always followed a straight path, but each twist and turn has shaped who I am today. My professional life began when I realized I can make a living out of my obsession for solving puzzles and putting things together in creative ways that can benefit the world.

What truly drives me is the intersection of art and science, finding that sweet spot where bold ideas meet real-world application. I thrive in environments where I can collaborate with diverse minds while also having the space to dive deep into projects that challenge my perspective.

Outside of work, you'll likely find me enjoying the outdoors walking, swimming or biking.

Or you'll see me indulging in music that introduces me to a life I didn't know existed before it. I'm currently having a fangirl moment with Sleep Token (I will talk your ear off about them if you let me), but I enjoy music from all genres and languages.

My bookshelves are filled with an eclectic mix of science, art, philosophy, technology and interesting insights from people who dared to observe differently. I definitely gather them faster than I can read but I enjoy disappearing into them ever so often.

I'm constantly learning as its the only way I know to live and I'm very optimistic about what the future holds for myself and the world.

My design career has been anything but linear, allowing me to draw deep expertise from multiple domains.

Director of Product Design

Rocket Mortgage

Built and grew an exceptional design team (from 7-24) that supported 8 product verticals, revolutionizing how mortgages are created and traded between financial institutions. - Strategic Leadership - Service Design - Product Design - Systems Thinking - Mentorship

Invention Designer

GTB

Defined visions for the future of mobility and the automotive experience centered around human relationships. - User Research - Systems Thinking - Human Centered Design - Scenario Design - Experience Design

Head of Design

The Souled Store

Built and scaled the design organization and brand personality for an online merch store, transforming it into India’s largest pop-culture lifestyle brand, differentiated by design. - Creative Direction - Art Direction - Brand Strategy - Brand Design - Experience Design - User research - Product Design - Illustration

Art Director

Company Mumbai

Led creative campaigns for lifestyle, real estate, and consumer goods brands around the world. - Creative Direction - Art Direction - Graphic Design

Senior Graphic Designer

Inkfested Inc.

Created quirky designs and illustrations for an online merch store.

Director of Product Design

Rocket Mortgage

Built and grew an exceptional design team (from 7-24) that supported 8 product verticals, revolutionizing how mortgages are created and traded between financial institutions. - Strategic Leadership - Service Design - Product Design - Systems Thinking - Mentorship

Invention Designer

GTB

Defined visions for the future of mobility and the automotive experience centered around human relationships. - User Research - Systems Thinking - Human Centered Design - Scenario Design - Experience Design

Head of Design

The Souled Store

Built and scaled the design organization and brand personality for an online merch store, transforming it into India’s largest pop-culture lifestyle brand, differentiated by design. - Creative Direction - Art Direction - Brand Strategy - Brand Design - Experience Design - User research - Product Design - Illustration

Art Director

Company Mumbai

Led creative campaigns for lifestyle, real estate, and consumer goods brands around the world. - Creative Direction - Art Direction - Graphic Design

Senior Graphic Designer

Inkfested Inc.

Created quirky designs and illustrations for an online merch store.

Rocket Mortgage

Director of Product Design

Built and grew an exceptional design team (from 7-24) that supported 8 product verticals, revolutionizing how mortgages are created and traded between financial institutions. - Strategic Leadership - Service Design - Product Design - Systems Thinking - Mentorship

GTB

Invention Designer

Defined visions for the future of mobility and the automotive experience centered around human relationships. - User Research - Systems Thinking - Human Centered Design - Scenario Design - Experience Design

The Souled Store

Head of Design

Built and scaled the design organization and brand personality for an online merch store, transforming it into India’s largest pop-culture lifestyle brand, differentiated by design. - Creative Direction - Art Direction - Brand Strategy - Brand Design - Experience Design - User research - Product Design - Illustration

Company Mumbai

Art Director

Led creative campaigns for lifestyle, real estate, and consumer goods brands around the world. - Creative Direction - Art Direction - Graphic Design

Inkfested Inc.

Senior Graphic Designer

Created quirky designs and illustrations for an online merch store.

Let's build something great together.

2025 Crafted with love by Khyati Shah

Let's build something great together.

2025 Crafted with love by Khyati Shah

Let's build something great together.

2025 Crafted with love by Khyati Shah